My two favourite shows as a kid were The Flintstones and The Jetsons. One gave me a humorous take on where we had come from, and the other gave me what seemed to be a far-fetched view of where we're going. Just 20 years on and I'm not so sure that Hanna-Barbera Productions had it so wrong.
We hear a lot of uncertainty from business owners about how much they ‘should or have to’ spend on their marketing to see a return on investment. We also see a lot of clients spending far too much and in all the wrong places.
Many small businesses think branding doesn’t apply to them. I often talk to small business owners about their brand and often hear “I’m alright, I don’t need that kind of fancy stuff.” Well I’m here to talk to that business owner.
With social media constantly changing and the endless variety of platforms and tools available, it’s easy to become completely overwhelmed by it all. Getting the fundamentals right is extremely important as a social media presence can really impact a business’s reputation.
A not so unique problem with a few unique circumstances led Access Radio Taranaki to an IT solution that has allowed “a reservoir of valuable knowledge to remain available to everyone that needs or wants it” – says Anne, Operations Manager at Access Radio.
Technology is an inescapable factor in the investment world. Whether that be the investment opportunity it creates, or the disruption to traditional business models, technology impacts on every sector of the modern economy.