Meet the team

At Staples Rodway we are anything but cookie cutter bean counters. It’s our people that set us apart. Get to know the people that make Staples Rodway tick.

Jed Eden

Jed Eden
Business AdviceAssociateTaranaki

Jed is a Business Advisory Associate who joined the firm in 2010 upon his return to New Zealand. Prior to joining Staples Rodway he spent 5 years working in a CA firm in Australia where he qualified as a chartered accountant. Once embedded in Staples Rodway Jed found his passion for tax advisory and management reporting work.

He is responsible for overseeing the business advisory team including the management of workflow, smooth operation of the team members; as well as his own areas of specialty offering virtual CFO advisory and reporting functions to a variety of clients, and tax advice both internally to staff and externally to clients.

  • Monthly management reporting
  • Budgeting and cashflows
  • Tax advice
  • Medical
  • Large group structures
  • Australian business and tax advice
  • Member of Chartered Accountants Australia and New Zealand
  • Bachelor of Management Studies with honours (Marketing and international business)
  • Post Graduate Diploma in Accounting

Articles by Jed Eden

    Research and Development Tax Incentive Scheme
    12 February 2019
    If research and development is big in your business, then the R&D tax incentive scheme introduced by government this year is something you need to know about. If it's not part of your business strategy, then maybe now is the time to look at your processes and decide if R&D is something that could benefit the future of your organisation.”
  • Image of a plane
    Go West - Considerations for Expanding your Business to Australia
    21 June 2018
    For a growing number of our clients, expanding business operations to New Zealand’s West Island, Australia, is a very tempting prospect. However, you may need to do your homework to avoid nasty surprises further down the track.
  • Photo of Jed Eden riding a bike
    Accountant by Day, Ironman By Bight
    9 February 2017
    The words athlete and accountant don’t usually come up within the same sentence but in Jed Eden’s case, this has been part of his life for 10 years, and finally he can say he’s made it!
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